[{"id":402531909888,"handle":"american-barber","title":"American Barber","updated_at":"2024-05-08T17:48:34+10:00","body_html":"\u003ch1\u003e\u003cstrong\u003eAmerican Barber Classics: Elevate Your Grooming Game\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003eWelcome to American Barber Classics, where excellent grooming is no longer reserved for an elite few. Our range of hair products brings convenience and results to the modern man. Whether you rock a short crop or sport a long beard, we’ve got you covered.\u003c\/p\u003e\n\u003ch2\u003eOur Must-Have Products\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eStyling Paste Duo\u003c\/strong\u003e: Easy to use and water-soluble, our styling paste provides a flexible hold for any hairstyle. Say goodbye to unruly hair!\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eClay Styler Duo\u003c\/strong\u003e: Looking for texture and definition? Our clay styler delivers just that. It’s flake-free and perfect for creating natural-looking styles.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDeluxe Pomade Duo\u003c\/strong\u003e: For a classic, slicked-back look, our deluxe pomade is your go-to. It’s versatile and adds shine without the greasiness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eWhich American Barber Styling Product is best for me?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca href=\"https:\/\/salonessentials.com.au\/products\/american-barber-styling-paste-100ml\" title=\"American Barber Styling Paste\" rel=\"noopener\" target=\"_blank\"\u003eAmerican Barber Styling Paste\u003c\/a\u003e: \u003c\/strong\u003e Dry Matt Finish with a strong and Pliable Hold.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca href=\"https:\/\/salonessentials.com.au\/products\/american-barber-hard-mud-100ml\" title=\"American Barber Hard Mud\"\u003eAmerican Barber Hard Mud\u003c\/a\u003e:\u003c\/strong\u003e Gritty Matt Finish with an Extra Strong Pliable Hold\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca href=\"https:\/\/salonessentials.com.au\/products\/american-barber-clay-styler-100ml\" title=\"American Barber Clay Styler\" rel=\"noopener\" target=\"_blank\"\u003eAmerican Barber Clay Styler\u003c\/a\u003e:\u003c\/strong\u003e Low to Medium Shine with a Strong and Pliable Hold.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca href=\"https:\/\/salonessentials.com.au\/products\/american-barber-deluxe-pomade-100ml\" title=\"American Barber Deluxe Pomade\" rel=\"noopener\" target=\"_blank\"\u003eAmerican Barber Deluxe Pomade\u003c\/a\u003e:\u003c\/strong\u003e Medium to High Shine with a Strong Pliable Hold.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBehind the Brand\u003c\/h3\u003e\n\u003cp\u003eAmerican Barber was created by barbers, for barbers. Our innovative textures and high-quality formulations are 100% Australian-owned. We take the hard work out of solving any styling concern, so you can look your best effortlessly\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFeel free to check out their products and elevate your grooming routine! \u003c\/span\u003e\u003cspan\u003e💈\u003c\/span\u003e\u003c\/p\u003e","published_at":"2023-08-06T16:28:02+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"vendor","relation":"equals","condition":"American Barber"},{"column":"product_metafield_definition","relation":"equals","condition":"American Barber"}],"published_scope":"web","image":{"created_at":"2023-08-06T17:02:26+10:00","alt":"American Barber styling products designed by barbers for barbers","width":474,"height":259,"src":"\/\/salonessentials.com.au\/cdn\/shop\/collections\/American_Barber.jpg?v=1715144514"}},{"id":273342628007,"handle":"barber","title":"Barber","updated_at":"2024-05-08T14:44:56+10:00","body_html":"","published_at":"2021-08-04T05:39:37+10:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Barber"},{"column":"tag","relation":"equals","condition":"Salon and Barber Supplies"}],"published_scope":"web"},{"id":413911679232,"handle":"haircare","title":"Haircare","updated_at":"2024-05-09T07:45:14+10:00","body_html":"\u003cspan\u003eHaircare isn’t just about the shampoo we use or the styling agents that give the trendiest new ’do, it is about taking care of your hair from root to tip in such a way that honors the growth cycles of your hair and not stripping it of its natural oils. At Salon Essentials we have the right solution for you.\u003c\/span\u003e","published_at":"2024-03-04T17:12:13+11:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"product_metafield_definition","relation":"equals","condition":"Haircare"}],"published_scope":"web","image":{"created_at":"2024-03-05T18:43:26+11:00","alt":null,"width":1600,"height":1067,"src":"\/\/salonessentials.com.au\/cdn\/shop\/collections\/haircare.png?v=1709625582"}},{"id":413911908608,"handle":"men","title":"Men","updated_at":"2024-05-08T14:44:56+10:00","body_html":"\u003cp\u003eHealthy, luscious hair doesn’t discriminate. It’s possible for both men and women to achieve, as long you’re willing to put in the effort. After all, there is no real difference between male and female hair.\u003c\/p\u003e\n\u003cp\u003eIf you’re a male looking to tame your mane, check out our products and learn more about how you should take care of that mane. \u003c\/p\u003e","published_at":"2024-03-04T17:19:32+11:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"product_metafield_definition","relation":"equals","condition":"Mens"}],"published_scope":"web","image":{"created_at":"2024-03-05T19:10:05+11:00","alt":null,"width":1600,"height":1067,"src":"\/\/salonessentials.com.au\/cdn\/shop\/collections\/pexels-photo-3965246.webp?v=1709626206"}},{"id":274063098023,"handle":"mens-grooming","title":"Men's Grooming","updated_at":"2024-05-08T14:44:56+10:00","body_html":"","published_at":"2021-08-09T09:00:56+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Barber"}],"published_scope":"web","image":{"created_at":"2021-08-09T09:00:54+10:00","alt":null,"width":800,"height":533,"src":"\/\/salonessentials.com.au\/cdn\/shop\/collections\/barber_hands.jpg?v=1628463655"}},{"id":240122462375,"handle":"mens-hair-and-beard-care","title":"Men's Hair Care","updated_at":"2024-05-08T14:44:56+10:00","body_html":"Hair and skin cleansers plus styling products.","published_at":"2021-02-18T14:29:34+11:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Mens Grooming"},{"column":"tag","relation":"equals","condition":"Nak Men's Range"},{"column":"tag","relation":"equals","condition":"Nak Mens Range"},{"column":"tag","relation":"equals","condition":"Men's Styling Products"},{"column":"tag","relation":"equals","condition":"Men's Grooming Products"},{"column":"tag","relation":"equals","condition":"Edgy"},{"column":"tag","relation":"equals","condition":"Natural Look"},{"column":"tag","relation":"equals","condition":"Immortal"},{"column":"tag","relation":"equals","condition":"Immortal Beard Range"},{"column":"tag","relation":"equals","condition":"Immortal Range"}],"published_scope":"web","image":{"created_at":"2021-02-18T14:34:34+11:00","alt":null,"width":1000,"height":417,"src":"\/\/salonessentials.com.au\/cdn\/shop\/collections\/shutterstock_1142602187.jpg?v=1613619274"}},{"id":402577981696,"handle":"mens-range","title":"Men's Range","updated_at":"2024-05-08T14:44:56+10:00","body_html":"\u003cdiv style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSalon Essentials have the best men’s hair products for all types of hair! \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMen’s hair products are a popular choice. Our men's range is broad and cater for the broad hair types. We stock world class clippers, shavers and hair removal products along with a wide variety of hair waxes, sprays for all types of hair control. Our styling creams provide high shine or matte finishes, and our men's hair care products offer shampoo's, conditioners and treatments for all hair.\u003c\/span\u003e\u003c\/div\u003e","published_at":"2023-08-16T15:57:19+10:00","sort_order":"price-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"MensFrontPage"},{"column":"tag","relation":"equals","condition":"Mens Grooming"},{"column":"tag","relation":"equals","condition":"Nak Mens Range"},{"column":"tag","relation":"equals","condition":"Men's Grooming Products"},{"column":"tag","relation":"equals","condition":"Men's Shampoo \u0026 Conditioner"},{"column":"tag","relation":"equals","condition":"Men's Styling Products"},{"column":"tag","relation":"equals","condition":"Nak Mens Range"}],"published_scope":"web","image":{"created_at":"2023-08-16T15:57:18+10:00","alt":null,"width":2400,"height":1602,"src":"\/\/salonessentials.com.au\/cdn\/shop\/collections\/mens-grooming.jpg?v=1692165438"}},{"id":229639127207,"handle":"salon-and-barber-equipment","title":"Salon and Barber Supplies","updated_at":"2024-05-08T14:44:56+10:00","body_html":"\u003cp\u003eSupplies for Salons and Barbers.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCapes \u0026amp; Aprons\u003c\/li\u003e\n\u003cli\u003eBrushes \u0026amp; Combs\u003c\/li\u003e\n\u003cli\u003eTinting Accessories\u003c\/li\u003e\n\u003cli\u003eCollars \u003c\/li\u003e\n\u003cli\u003eSpray Bottles\u003c\/li\u003e\n\u003cli\u003eBarber Styling Products\u003c\/li\u003e\n\u003cli\u003eScissors, Razors \u0026amp; Blades\u003c\/li\u003e\n\u003cli\u003eClips, Pins \u0026amp; Bands\u003c\/li\u003e\n\u003cli\u003eClipper Care\u003c\/li\u003e\n\u003cli\u003eAppointment Books\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2020-11-10T10:56:28+11:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Wahl Traditional Barbers Range"},{"column":"tag","relation":"equals","condition":"Cape"},{"column":"tag","relation":"equals","condition":"Neck Duster"},{"column":"tag","relation":"equals","condition":"Barber"},{"column":"tag","relation":"equals","condition":"AM Williams"},{"column":"tag","relation":"equals","condition":"Level 3"}],"published_scope":"web","image":{"created_at":"2020-11-10T10:56:26+11:00","alt":null,"width":2730,"height":3316,"src":"\/\/salonessentials.com.au\/cdn\/shop\/collections\/babyliss-pro-redfx-lithium-clipper---influencer-collection.png?v=1604966916"}},{"id":272769122471,"handle":"styling-products","title":"Styling Products","updated_at":"2024-05-09T06:40:09+10:00","body_html":"Every styling need catered for from hair sprays to to curl creams, pomades to thermal protection sprays.","published_at":"2021-07-26T09:02:57+10:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"product_metafield_definition","relation":"equals","condition":"Styling"}],"published_scope":"web"}]
["American Barber","Barber","Men's Grooming","Men's Grooming Products","Wax and Paste"]
American Barber Hard Mud makes it easy to create and control your desired hairstyle. With a low sheen and an extra-strong yet pliable hold, this styling product is perfect for those who want a polished look without compromising on flexibility. Whether you’re going for a classic slick-back or a textured, messy style, American Barber Hard Mud has got you covered.
Key Features:
Extra Strong Hold:Tame unruly hair with confidence. This mud provides a stronghold that lasts throughout the day.
Low Sheen Finish:Achieve a natural look with a subtle sheen that doesn’t overpower your style.
Humidity Resistant:No need to worry about frizz or flyaways, even in humid conditions.
Easy to Apply:The water-soluble formula glides smoothly onto your hair, making styling a breeze.
No Flakes:Say goodbye to annoying white residue. American Barber Hard Mud won’t flake or leave unsightly marks.
Suitable for All Hair Types and Styles:Whether you have short, long, straight, or curly hair, this mud works wonders.
Gritty Matt Low Sheen Finish:For a rugged, textured look that exudes confidence.
Water Soluble:Washes out effortlessly, leaving no residue behind.